It is no secret that the way people are consuming media is vastly different now than it was in the past. In this video, Catherine Roe, Head of Consumer Packaged Goods (CPG) at Google gives a seminar on how marketers must adapt in order to reach their consumers in these ever changing times. Roe emphasizes the need for marketing firms to go “mobile first.” Retailers who are not advertising on mobile devices are currently at a huge disadvantage. The fact is that most people will realize that they have lost their phone before realizing they have lost their wallet…or their child. With such an important device, companies need to get going or get left behind when it comes to mobile marketing.