So, have you seen this new show on NBC, Fashion Star? If you’re not familiar, it is a reality series that features 14 fashion designers who compete to get bought by three major retailers, Macy’s, Saks 5th Avenue, and Express. If a designer gets bought, at the end of the show viewers can go online and actually buy their designs! Not very online-shopping savvy? The retailers put the pieces in stores the day after the episode airs. Here’s a link to the trailer if you haven’t seen it:
I think that this is an excellent concept in terms of consumer behavior. By making the designs people see on TV so accessible, consumers who don’t have the ability to splurge on designer products have an opportunity to own “designer” pieces (Macy’s and Express are quite affordable). I know I have been guilty of purchasing some of these items that, if I’m being honest, I might not have looked twice at them if I hadn’t seen them on TV first. Hey, I could be the only one who thinks this is awesome, either way, it’s definitely worth watching.